These days the big race is begin to post your website and to add your website link on the top of the search engines and due to this many people pay for post their add at the top of search engine which is known as (PPC) Pay Per Click and some use the optimization of the search engine which is known as (SEO) Search Engine Optimization. The main difference between the Search Engine Optimization (SEO) and the Pay-Per-Click (PPC) is that the traffic coming from SEO (organic) is free and the traffic generated from PPC is not free (as the name shows that you have to pay a cost per click). This is the reason that you sometimes see the terms organic search engine and paid search engine. But both SEO and PPC are the part of (SEM) Search Engine Marketing these are the tool which can used in overall internet marketing. Other major differences are traffic potential, conversion, position in search result and ease of use.
Advantages of Pay per click
You can find PPC Ads above the SEO results and on the sidebar where exactly your ad will appear and depends upon the keywords in your ad copy, keywords you are targeting, keywords in your landing page and many more but it is either on the top, on the sidebar or below the SEO results. Organic results just appear in the middle of the page. It will appear in the top positions or first pages this depends on how you optimized your web site in both terms (on-site and off-site).
In SEO you can get first page positions by optimizing your web site for search engines and in PPC you can get your ad on the first page by paying higher cost per click (CPC).
Advantage of Organic Rankings
As it have mentioned above that SEO is free of cost and PPC is paid and this is absolutely true, you should understand that it would need a lot of effort and hard work to get a free traffic from search engines. This is the highest competition for almost every keyword you can search and you really need to have a high quality web sites and a great SEO plan to get one of the top position from first five positions. There are no shortcuts from which any “SEO” company is trying to sell you if you are not familiar with search engines that how it works and you don’t know anything about SEO then you must hire the SEO expert to do your work. On the other hand Pay Per Click is cost depending. If we take for example the cost per click of advertising with the most popular PPC system then search engines used the most popular keyword, which is used by the number of advertisers that are the particular keywords and much more.
Neither SEO nor PPC is easy to do if you do not have the necessary knowledge. SEO is a process that takes your a lot of time and effort. It may take your months or even years to rank for specific terms or position.